StoryBrand ™ Certified Marketing Expert, Teacher, Credentialed Coach, Web Designer, Single Mom, and Digital Dreamer.
For the past 14 years I've been helping women make the moves to grow their business online. So many of my clients think that I never struggled because I'm so photogenic. Spoiler alert: I'm not. I have YEARS of failed family photos to prove it.
About six years ago I set out to learn how to do Instagram well. I had a MASSIVE block about doing video. You see, I'm a HUGE introvert. I had a story that introverts can't do video because it messes with our energy.
So I sought the advice of mentors. Who said, lovingly, "Well, Krista. It's just you and your phone. How much more introverted do you need it to be?"
🎤 drop.
So I set out to grow my confidence on camera. My first few attempts? Definite fails. But I didn't let that stop me. You see, around the same time I knew my marriage was over. I just needed to find the courage to leave. And when I did, and I no longer had the luxury of a double income, I knew I needed to figure this out. As a newly single mother, my livelihood now depended on it.
At the beginning of 2023, I set out with a single goal. To find a way to have a healthier relationship to social media.
After the previous year, I was feeling the weight of the algorithm. I would post something and hear nothing but crickets. So I jumped in and tried stupid pointing and dancing videos. All that did was make me REALLY uncomfortable, AND look like an idiot.
So I really sat down and thought, "Okay, I have to figure this out, not only for myself, but for most of my clients who also feel the same way". I identified two goals: how can I stay relevant to my current followers so that they can see me and see my content and how do I grow my reach? How do I expand and invite other people into my community?
This course? It's the answer to the method I've developed and refined all year.